The Challenge

This is how we presented the TLDC 2020 Global Challenge, open to design students and graduates around the world.

Baggage handling.Can you make it fly?

And here’s what we were looking for, and what we wanted them to do:

Here’s what we’re after —

If you feel that improving airport baggage handling is your bag, so to speak, we want you to enter this competition. Either you come up with a solution for the whole system. (Big task.) Or you concentrate on improving one particular aspect of baggage handling. (No small task, either.) 

We firmly believe the whole world’s waiting for turgid and flawed baggage handling to go away forever. So, to all of you 2019 design students and graduates, here’s your golden opportunity. Don’t try to second-guess what we’re after. Instead, do exactly what you like! Those of you who are lucky will be handsomely rewarded with a cash prize. 


Here are some solutions to baggage handling that Toyota has introduced. Have a look at them! But more than that, we suggest you spend some time at airports. Just to get the feel.

Competition Process



Get access to detailed instructions.


Revolutionise or improve baggage handling systems.


Upload your submission by the deadline, 22 October.


Finalists develop their submissions further with the help of the expert jury.


Submissions open for public voting.

Work Submission

Submissions should consist of the following:

  • Concept title (finalist entry will be viewable to the public).
  • Concept image to represent your solution (finalist entry will be viewable to the public).
  • A short description of the concept, max 150 words (finalist entry will be viewable to the public).
  • File containing the detailed description of the design concept in PDF, max 4 pages.
  • Optional: file containing a 3-D file, video or animations of the concept and design.

Your file submission should adhere to the following rules:

  • Surprise our judges with a visual concept that demonstrates quality and clarity throughout your design. Make sure you incorporate the feedback you received from the jury and pay attention to the judging criteria. The concept should also include the Toyota heritage and be innovative and environment-friendly.
  • The work should be presented in A3 landscape layout and include a detailed description of the concept in English.
Only one entry per participant/team is accepted. Each participant/team can register only once.
  • Submissions must be the applicant’s own creation, must not be in production and must not have been previously published or exhibited.
  • For team entries, members must nominate a leader and contact person. The team leader is responsible for sharing the prize.
  • Your entry will be thoroughly reviewed by a prominent judging panel. Finalists will be contacted in February 2020. We look forward to reviewing your design!

Finalists may apply for a six-month paid internship at a TMHE Design Center.


This competition is open to university design students and recent graduates (2019) of an accredited university. Applicants can apply individually or in teams of up to three members. We encourage multi-disciplinary teams. When competing as a team pick a team leader, who will be responsible for the registration and all communication regarding this challenge.

Although the competition is focused on industrial design, product design, transportation design and interaction – design students with a background in business, fashion, engineering, architecture etc. are also encouraged to submit their work.

Only participants, who belong to an accredited undergraduate or graduate university programme, or recent graduates (2019), are eligible to participate in the competition. Proof of enrolment (or graduation) will be requested of all finalists.


Three winning entries will be generously rewarded with cash prizes.

First prize €5,000, second prize €3,000, third prize €2,000.

The award will be given provided the winning submission is of sufficient quality and meets basic eligibility criteria.

Finalists will not be announced on 21 April, as was originally planned. Due to the serious Covid-19 pandemic, we unfortunately have to scrap our plans for the Milano Design Week (cancelled), as well as the Hannover fair.

Note: All cash prize awards are paid gross/before income tax.
No prize alternatives or cash equivalents are offered. Prizes are non-transferable. The winner is solely responsible for all applicable taxes related to the acceptance of the prize(s).

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    First Prize:
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    Second Prize:
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    Third Prize:

Key dates

  • Competition launch: 15 April 2019
  • Competition deadline: 22 October 2019
  • Finalists announced: February 2020
  • Due to the situation, winners will be announced at a later stage than previously indicated

Screening dates & processes

Following the competition deadline, a panel of industry judges will evaluate all complete submissions and will determine the finalists based on the judging criteria listed below. Finalists will get feedback from the jury towards the end of November and a chance to rework their proposals for the final jury session. Deadline for reworked submissions is 12 January 2020. The revised submissions will be presented on the competition’s website in February 2020. Experts and industry leaders will make the final decision and select the winners of the competition. Visit Prizes & Jury for more details about the jury (the jury will be announced in May 2019).

The judges’ decision is final and cannot be appealed. The judges reserve the right to elect not to select a winner if a sufficient level of quality is not reached.

Judging Criteria

Each entry will be judged based on the following criteria:

  • How well it reflects the Toyota heritage and brand.
  • Aesthetics.
  • Sensitivity to the environment.
  • Safety and user-friendliness.
  • Innovation.
  • Realistic to implement.

Information about Toyota Material Handling Europe products, philosophy, heritage and brand is available on the Toyota Material Handling webpage. You can also find more information on the Design Center webpage.

The competition organisers reserve the right to choose the winners at their sole discretion. Although not anticipated, competition rules and prizes may be changed or altered at any time.

Terms & Conditions

When registering an account, it is necessary to accept the Terms & Conditions below.

These include:

  • All users must provide submissions that the user has created him/herself.
  • All users must provide personal information that is truthful and accurate.
  • Toyota Material Handling Europe reserves the right to exclude users at their sole discretion.
  • The winner is solely responsible for all applicable taxes related to the acceptance of the prize.

Intellectual Property Rights

The applicant warrants that the work submitted is his/her own creation and that the work does not include nor infringe any third-party intellectual property rights.

The applicant grants Toyota Material Handling Europe an exclusive, irrevocable, worldwide, unrestricted right to use the work free of charge for any purpose, such as (but not limited to) publish submitted work.

The applicant grants to Toyota Material Handling Europe an exclusive option to, by 30 April 2020, acquire the intellectual property rights to the work. If Toyota Material Handling Europe does not exercise the option, the intellectual property rights shall be vested in the applicant and the applicant shall be entitled to use his/her work as of 30 April 2020.

The applicant acknowledges that the know-how, which is already within Toyota Material Handling Europe when the work was submitted or, which at a later stage and independently from the work will be developed by Toyota Material Handling Europe or, which Toyota Material Handling Europe otherwise benefits from, can be used without restrictions and that such use will not infringe the applicant’s intellectual property rights.

Use of the Applicant’s Personal Data

Toyota Material Handling Europe will use the personal data you submit (name, contact details and the name of your university) in connection with the competition for the purpose of administering the competition, evaluating the work and for statistical purposes. Your name and the name of your university will also be used to check your status as a student. Names and university names of finalists will be communicated publicly in our different marketing channels.

If you have any questions with regard to the use of your personal data or want to amend your personal data, please contact Toyota Material Handling Europe Design Center at


The applicant hereby undertakes to keep secret and not to disclose to any third-party, and not to otherwise use the work submitted in this competition under these terms and conditions.

The applicant acknowledges that any disclosure to third parties of the confidential ideas included in the work may jeopardise the possibilities for registering the intellectual property rights to the work. In the event that the applicant has disclosed any such confidential ideas to third parties before submitting the competition entry, the applicant undertakes to inform Toyota Material Handling Europe immediately of the nature and extent of any such disclosure.

This non-disclosure undertaking shall remain valid until Toyota Material Handling Europe informs the applicant that Toyota Material Handling Europe will not exercise its option to acquire the intellectual property rights to the work according to section above.

No Reimbursement or Employment

Applicants are not entitled to any compensation or reimbursement for any costs. The applicant’s participation shall not constitute employment, assignment or offer of employment or assignment.